2020 was a challenging year for most of us, but none more so than for SMEs. QuickBooks, a suite of online accounting tools, saves consumers time so they can focus on what matters – their day-to-day business.
The QuickBooks ‘Get There Quicker’ campaign is testament to the resilience and ingenuity of small business owners. The series of hard-working spots tell the stories of 3 Singaporean entrepreneurs; Pang Kok Keong, chef-owner of Pang’s Hakka Noodles, Danielle Chan, co-founder of Citiponics and Fiona Loh, founder of Whiskdom.
Following the success of the Singapore campaign, the idea was adapted to a series of different markets, showcasing small business stories from Malaysia, Philippines, Hong Kong, UAE and Ireland.
Beyond using Pang, Fiona and Danielle as our ambassadors, QuickBooks wanted to show their support for SMEs by actively promoting our ambassadors’ businesses. We shot a series of ads that appeared alongside our brand campaign across Singapore.
