I’m an ideas guy. I’ve loved the creative process ever since I could hold a crayon. But finding ideas is about more than scribbling on a page. Before you start searching for The Big One, you first need to know what problem you’re solving. You need to understand your stakeholders, your audience and your market. You need to be honest and transparent about your strengths and weaknesses. What makes your product or service unique? What could be better?
I have spent 20 years across 3 continents helping companies and brands find their ideas, and working with them to shape these into stories. Collaborating with business leads and strategists to identify opportunities, then guiding teams to create campaigns that are single-minded, distinctive and memorable.
The world is full of “good ideas”. Telling stories people will remember starts with recognising how to make a good idea great.
If you're interested, drop me an email at graemebrimmer@gmail.com and we can have a chat.
What's it like to work with me? Ask these guys...
Jan-Paul Jeffrey
Head of Marketing SEA, Spotify
Graeme is a motivated, forward-thinking and intelligent creative director who has lots of knowledge in his field. He worked far beyond the call of duty. He understands complex issues even when outside of his direct area of expertise. For Graeme, delivering the client's needs is the most important thing to do. His performance at TBWA was golden. We created some of my favourite work together.
Stephanie Brown
Global Head of Brand (APAC, EMEA & LATAM), Intuit
As a client, my expectation of Graeme was creative leadership across the work. Not only did he deliver this in spades, but he would go above and beyond: from client liaison to media counsel to commercial acumen, “creativity” was more than just a campaign for him for our business.
Graeme is a modern, empathetic leader who is naturally curious about a client’s customers, and I would work with him again in a heartbeat.
Graeme is a modern, empathetic leader who is naturally curious about a client’s customers, and I would work with him again in a heartbeat.
Priyanka Pahwa
Group Marketing Manager, YouTube
Graeme partnered with my team on developing YouTube campaigns. He has been a strong thought partner leading the creative development process while understanding business needs. Graeme is solution-oriented and collaborative. I enjoyed working with him.
Andy Daly
Vice President, Global Innovation, P&G
Graeme is a first-rate creative and I can't recommend him highly enough. His strength is coming up with big ideas which can be brought to life across a number of touch-points. The campaigns he has worked on have resulted in a number of high-profile awards from the retailer along with record results in-market. He's also thoroughly enjoyable to work with - he has a great sense of humour and takes feedback in a really constructive way.
Hagan DeVilliers
ex-ECD, TBWA\Singapore
I miss Graeme.
We worked together for a number of years at TBWA\ Singapore. It was a good time for us all. We were winning awards, making good work and having some fun doing it. It all culminated in us winning Creative Agency of the Year two years running. And Graeme was a huge part of that.
It wasn’t just his relentless energy and resilience that made him a sought-after CD, it was his thoughtfulness with the creative work and kindness with the people. Graeme always gave excellent direction to his teams. Like all great creatives, his feedback was clear, insightful and empowering. He was hard on the work but soft on the person. That’s probably why all the writers wanted him as a mentor and perhaps why the Planners would seek Graeme out to discuss strategy. He got it. He could make it better. And when the work (or the strat) wasn’t of the standard he knew we were upholding; he’d jump in to help and often do it himself. Like a proper creative director.
I guess that’s what Graeme is. A proper Creative Director.
And if were you, I wouldn’t miss the chance to work with him.
We worked together for a number of years at TBWA\ Singapore. It was a good time for us all. We were winning awards, making good work and having some fun doing it. It all culminated in us winning Creative Agency of the Year two years running. And Graeme was a huge part of that.
It wasn’t just his relentless energy and resilience that made him a sought-after CD, it was his thoughtfulness with the creative work and kindness with the people. Graeme always gave excellent direction to his teams. Like all great creatives, his feedback was clear, insightful and empowering. He was hard on the work but soft on the person. That’s probably why all the writers wanted him as a mentor and perhaps why the Planners would seek Graeme out to discuss strategy. He got it. He could make it better. And when the work (or the strat) wasn’t of the standard he knew we were upholding; he’d jump in to help and often do it himself. Like a proper creative director.
I guess that’s what Graeme is. A proper Creative Director.
And if were you, I wouldn’t miss the chance to work with him.