Our “Home Is A Different World” campaign reflected the evolution of home as the centre of life and a place of comfort and refuge from the current uncertain and challenging world.
Under IKEA’s overarching proposition of Make Home Count, the campaign film takes us through the many spaces in our homes that have become the centre of our lives: our workplace, our restaurant, our gym, our school, our playground and our place of rest.
The ‘Home Is A Different World’ brand platform was inspired by findings from IKEA’s Seventh Global Life at Home Report which reveals how people have redefined their relationship and activities within their homes in this extraordinary year.