Google Cloud needed to cut through the AI hype cycle and reach sceptical enterprise buyers across APAC. While competitors made grandiose promises, we took a different approach: radical humility. Our creative platform admitted what AI can't do – the human bits – before showing what it actually delivers. The simple "AI can't…but it can…" framework gave us a disruptive positioning that scaled across industries and cultures.
The Vidio spot became Google Cloud APAC's most-viewed regional video with over 25 million views, proving that the most effective way to sell AI isn't to promise it can do everything, but to be honest about what only humans can do – and then demonstrate how AI amplifies that.
AI は、タイムカードを押せない。
AI cannot punch a time card.
でも、ハッピーアワーに間に合わせてくれる。
But it can get you to happy hour on time.
Google の AI で、収入印紙を判定。
With Google's AI, Itochu Corporation can determine revenue stamps (stamp duty).
伊藤忠商事は、作業時間を削減している。
and reduce work time.
AI は、冒険できない。
AI can't go on adventures.
でも、あなたの宝のありかを教えてくれる。
But it can tell you where to find your treasure.
Google の AI で、ドン・キホーテ渋谷本店は商品棚まで案内している。
With Google's AI, Don Quijote Shibuya Main Store guides you right to the shelves.
Google の AI で、やりたいことを叶えよう。
Achieve what you want to do with Google's AI.
