Google Cloud needed to cut through the AI hype cycle and reach sceptical enterprise decision makers across APAC. While competitors made grandiose promises, we took a different approach: radical humility. Our creative platform admitted what AI can't do – the human bits – before showing what it actually delivers. The simple "AI can't…but it can…" framework gave us a disruptive positioning that scaled across industries and cultures.
The Vidio ad became Google Cloud's most-viewed regional spot with over 25 million views, proving that the most effective way to sell AI isn't to promise it can do everything, but to be honest about what only humans can do – and then demonstrate how AI amplifies that.
AI cannot punch a time card.
But it can get you to happy hour on time.
With Google's AI, Itochu Corporation can determine revenue stamps (stamp duty).
and reduce work time.
Achieve what you want to do with Google AI.
AI can't go on adventures.
But it can tell you where to find your treasure.
With Google's AI, Don Quijote Shibuya Main Store guides you right to the shelves.
Achieve what you want to do with Google AI.
