Caltex tasked us with rebranding their range of Havoline motorcycle lubricants. The integrated campaign included packaging, events, online and TVC. As it had to appeal across a number of markets – from South East Asia to the Middle East – we decided to use motion graphics instead of shooting film.
We launched the updated Havoline brand with a new pay-off, Rule Your Engine, and an energetic commercial that resonated with bikers across Asia. The campaign went on to be used in Egypt and Latin America, and remains one of Caltex's most successful campaigns ever created.
