Google Cloud’s comprehensive suite of cloud-based solutions are designed to optimise operations, enhance applications, and drive results. But how to communicate that in a way that doesn't bore the audience to tears? We wanted to create a B2B campaign that goes beyond the technical, and showcases the brand’s impact on everyday lives.
The heroes of the film are the end users, and their stories illustrate how some of the company’s biggest customers from across the region are making a difference using Google Cloud. Every story underpins how Cloud’s technology empowers real people, in ways we often miss.
The video was featured on LinkedIn, YouTube and social platforms, where it drove customers to our microsite about how we are helping our customers create better experiences for their customers. The film was also subtitled in Korean, Bahasa Indonesian, Simplified and Traditional Mandarin.
Results
$160,000 paid media investment | YouTube, LinkedIn, Facebook, WeChat
19.6m views on YT and LI (exceeding the original goal by 48%)
41% - 56% view through rate across IN and RoAPAC (above benchmark of 24% and 38% respectively)
224k clicks to the landing page
WeChat: 8.7M impressions and 5.8K new followers (15,662X higher impressions vs organic, +43% followers from 3 wk campaign vs avg 0.38% WoW growth, newly acquired followers form 32% of total)
Awarded 3rd prize in “Be Open” category at the APAC 2023 Marketing Awards