Google Cloud does lots of important things. But nobody cares about your infrastructure. They care about what it enables. So we built a campaign around the people actually using it, and the customers from across the region who are making life a little better for their customers.
The video was featured on LinkedIn, YouTube and social platforms, where it drove customers to our microsite about how we are helping our customers create better experiences for their customers. The film was also subtitled in Korean, Bahasa Indonesian, Simplified and Traditional Mandarin.
Results
$160,000 paid media investment | YouTube, LinkedIn, Facebook, WeChat
19.6m views on YT and LI (exceeding the original goal by 48%)
41% - 56% view through rate across IN and RoAPAC (above benchmark of 24% and 38% respectively)
224k clicks to the landing page
WeChat: 8.7M impressions and 5.8K new followers (15,662X higher impressions vs organic, +43% followers from 3 wk campaign vs avg 0.38% WoW growth, newly acquired followers form 32% of total)
Awarded 3rd prize in “Be Open” category at the APAC 2023 Marketing Awards